Who would of ever of thought about mixing fashion and food together to create a whole new fashion collection. We have already seen food captured within art, where Andy Warhol incorporates food into his artwork, such as the famous Campbell Soup. Will this years latest fashion collection be so easily consumed by its customers as fast food can be?
Fast Food vs Fast Fashion
The fashion show was all about fast fashion and what better way to mix fast fashion with fast food. Moschino have cleverly infused there iconic heart shaped “M” with the McDonald’s famous Golden Arches “M” logo. The colour scheme also portrays McDonald’s branding with the bright red and yellow colour scheme. Some people will agree that most clothes shown on the catwalk will never be seen on the high-street as they are so over the top and is mainly used for inspiration, however with the fun designs that Moschino have put together, this may make the lovers of Moschino want to actually buy into this new collection, especially with the fun accessories that have been designed.
Fast Food Accessories
Fast Food Fashion Success
At Fashion shows there is always a competition between designers on who can “wow” the audience with their seasonal collections. Most fashion designers will stay safe, going with the carefully selected colour palette of the season and will show this in a somewhat eccentric way. Moschino has definitely won the “wow factor” they have gone with various colour palettes and added some well known and loved fast food and snack food brands.
To prove how popular this collection was, certain products have already gone on sale online and in some stores and are ultimately already sold out. This is definitely something that fashion and maybe even food lovers will be eager to go and buy as soon as the Autumn/Winter season arrives this year. Given the facts its safe to say that fast fashion can be so easily consumed as fast food, it’s just a matter of how long for.
To view the collection on the Official Moschino website please click here to follow the link to the Moschino McDonald’s inspired collection.