Gone are the days where using a mobile phone at the dinner table was perceived to be a form of rudeness, just take a look around you and you will see most restaurant customers using their smart phones for one reason or another. Most restaurants will now encourage you to get your phone out at the dinner table and snap a picture of the food you are about to eat so that you can share it through social media online. Because of this it is almost essential that restaurants offer free Wi-Fi to customers so that they are able to get online and post about their experience along with the all important photo to go with it.
Wi-Fi in Restaurants
Having Wi-Fi in restaurants is a good way to entice customers and get them to choose you to dine with, even if it is just for a coffee. Having Wi-Fi available, customers can feel as though they are able to keep up with the world whether it be through social media, Skype calls, or being able to contact important clients via email. A lot of restaurants offer voucher codes and email offers to customers, having Wi-Fi enables customers to use these vouchers in the specific restaurant that they have chosen.
Social Media Marketing
Social media has recently become a very strong form of marketing, especially for restaurants and food establishments. You will find that at most tables in a restaurant there will be something to encourage you to share your experience socially with details of what Twitter account to @ it to and which hashtags to use. Examples of this are TGI Fridays who get their customers to use #FriYay for Twitter posts and have previously used #BurgerFace so that each customer could Tweet of picture of themselves eating a TGI Fridays burger.
With restaurants encouraging customers to post on social media about their experience and photos is a good form of marketing for that particular restaurant. People can like it and share it and comment on it and this is a great way to spread the word for that restaurant.
Keep up to Date
If you are a restaurant that hasn’t had an update for a while, then now is the time to make a change. It is important that Wi-Fi is offered to customers and is a great way to invite customers through the door. It is also important that you get online and you have your own business social media pages such as Facebook and Twitter. That way customers can share experiences along with marketing your restaurant for you for free.